Low financial literacy, aggravated by the transition from pension systems and the proliferation of complex financial products, represents a global problem. Although social media have established themselves as agents of primary socialization, there is a gap between their educational potential and the risks of disinformation. This study sought to diagnose needs and preferences to create educational content on social media that improves financial knowledge and behaviors in young people.

The present study analyzes the impact of an introductory financial education course on university students from non-economic fields of study at the Universidad Nacional del Comahue. The main objective was to evaluate whether a brief training intervention could improve the knowledge levels and financial self-perception of the participants. A quasi-experimental methodology was applied using pre and post-course surveys, employing a quantitative and descriptive approach. The sample consisted of 25 students in the initial evaluation and 22 in the final evaluation, belonging to various areas of study, mostly young people between 18 and 25 years old. The results showed a significant improvement in average scores and an increase in the self-perceived level of financial knowledge. These findings confirm the effectiveness of the course as a basic financial literacy tool, especially in populations with limited prior training in the subject. Likewise, the relevance of incorporating financial education as a transversal component in university education is highlighted, favoring informed decision-making and personal economic planning. Despite the limitations of the sample size, the study provides evidence on the need to promote inclusive and sustainable financial education programs in the academic field.