This report seeks to illustrate the importance of financial education, saving, and marketing for people who intend to start a business or are already doing so. A course on financial education and marketing was held for 20 people (completed by 15, which shows us that most people were interested and acquired the concepts presented). It is a course for beginners in topics related to entrepreneurship. Participants were provided with three modules and the respective mandatory and evaluative surveys to measure the scope of the knowledge acquired. The objective was to disseminate practical knowledge about the creation of a microenterprise and to provide tools to help with this purpose. At the beginning of the survey, participants had an average level of financial knowledge, and after completing the course, most participants agreed that it would be significantly useful in their daily lives thanks to the knowledge and tools they acquired.

Financial literacy is vital for the academic and personal development of university students, as it directly influences their ability to manage their resources and maintain their economic stability. At the Faculty of Economics and Administration (FaEA), many students struggle to obtain reliable financial information and lack adequate knowledge in this area. The objective of this study is to provide a financial education workshop for FaEA students. This workshop will include materials tailored to their needs so they can learn to better manage their finances. A mixed-methods approach was used, combining qualitative and quantitative methods. Two surveys were conducted: one before a virtual workshop to assess students' interest and prior knowledge, and another afterward to evaluate their perception of the workshop and its usefulness. Qualitative data were analyzed using content analysis, and quantitative data using statistical methods. The results showed that prior to the workshop, students lacked a high level of financial literacy, but afterward, they were provided with tools to make wiser financial decisions. The study revealed significant interest among FaEA students in improving their financial knowledge, as they are not well-prepared to make financially informed decisions. The workshop was well-received, highlighting the importance of personal finance in the lives of individuals, particularly students.

The present study analyzes the impact of an introductory financial education course on university students from non-economic fields of study at the Universidad Nacional del Comahue. The main objective was to evaluate whether a brief training intervention could improve the knowledge levels and financial self-perception of the participants. A quasi-experimental methodology was applied using pre and post-course surveys, employing a quantitative and descriptive approach. The sample consisted of 25 students in the initial evaluation and 22 in the final evaluation, belonging to various areas of study, mostly young people between 18 and 25 years old. The results showed a significant improvement in average scores and an increase in the self-perceived level of financial knowledge. These findings confirm the effectiveness of the course as a basic financial literacy tool, especially in populations with limited prior training in the subject. Likewise, the relevance of incorporating financial education as a transversal component in university education is highlighted, favoring informed decision-making and personal economic planning. Despite the limitations of the sample size, the study provides evidence on the need to promote inclusive and sustainable financial education programs in the academic field.