Low financial literacy, aggravated by the transition from pension systems and the proliferation of complex financial products, represents a global problem. Although social media have established themselves as agents of primary socialization, there is a gap between their educational potential and the risks of disinformation. This study sought to diagnose needs and preferences to create educational content on social media that improves financial knowledge and behaviors in young people.

This research addresses the importance of promoting youth entrepreneurship from early stages through training in digital tools applied to the development of productive projects. The study is linked to Sustainable Development Goal No. 9 (Industry, Innovation and Infrastructure), highlighting the role of digital education as a foundation for creating innovative and resilient future entrepreneurs.

Using a mixed-method approach, practical workshops were implemented on Excel, Google Workspace, Canva, and basic e-commerce platforms, aimed at high school students in the city of Neuquén. Preliminary results show a strong interest among young participants in applying these tools to simulate entrepreneurial projects and to develop key digital skills for their future professional growth.