Resumen

This report seeks to illustrate the importance of financial education, saving, and marketing for people who intend to start a business or are already doing so. A course on financial education and marketing was held for 20 people (completed by 15, which shows us that most people were interested and acquired the concepts presented). It is a course for beginners in topics related to entrepreneurship. Participants were provided with three modules and the respective mandatory and evaluative surveys to measure the scope of the knowledge acquired. The objective was to disseminate practical knowledge about the creation of a microenterprise and to provide tools to help with this purpose. At the beginning of the survey, participants had an average level of financial knowledge, and after completing the course, most participants agreed that it would be significantly useful in their daily lives thanks to the knowledge and tools they acquired.