Resumen

This research addresses the issue of single-use plastic consumption within the university environment and proposes an integrated model that combines economic, institutional, and behavioral approaches to reduce it. The study adopts a quantitative approach based on surveys administered to students, faculty, and administrative staff at the National University of Comahue, particularly within the Faculty of Economics and Administration. Its aim is to identify consumption habits, levels of environmental awareness, and willingness to change.

The results reveal a high level of concern about the environmental impact of plastics and a positive attitude toward adopting sustainable practices, although structural barriers—such as the lack of adequate infrastructure and the persistence of ingrained habits—remain. It is concluded that effectively reducing single-use plastics requires coordination among environmental education, institutional policies, and material resources that facilitate everyday sustainable actions.

This research contributes to the development of strategies applicable in university contexts seeking to advance toward an environmentally responsible culture and more sustainable resource management.