Resumen

This study analyzes the impact of a digital training program aimed at young entrepreneurs in the city of Neuquén, conducted over four months and framed within Sustainable Development Goal No. 8: decent work and economic growth. The intervention aimed to strengthen knowledge in Marketing, Accounting, and Microsoft Excel, since many entrepreneurs lack basic digital and economic skills that are essential to improve the efficiency, organization, and sustainability of their projects. The methodology included an initial diagnostic survey to identify training needs, the delivery of educational materials specifically designed for the project, and follow-up through virtual meetings, complemented by a final survey to evaluate the program’s usefulness. The results showed significant improvements in the understanding and practical application of the tools, especially Excel, which was rated as the most useful for optimizing processes. In addition, a successful case was recorded in which one participant improved inventory control in a real business by applying formulas learned during the training. Overall, the findings demonstrate that education in digital tools directly contributes to the personal and professional development of young entrepreneurs.