Robles, Miriam Alejandra

This action research study focused on contributing to Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth. The objective was to advise three local entrepreneurs in the city of Neuquén on creating and optimizing their online sales channels (e.g., through social media, e-commerce, or marketplaces) for three months, with the goal of increasing their sales by 15% through the implementation of digital marketing strategies, improved user experience, and optimized sales processes. The identified problem was the entrepreneurs' low profitability, caused by a lack of guidance and …