1 20 1 https://bibliotecadelenguas.uncoma.edu.ar/files/original/a8e55b35708856a093edc0b8d4b279dc.pdf 08010224013aa32390568185f342cd08 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of digital consulting on the economic growth of local entrepreneurs in Neuquén Creator An entity primarily responsible for making the resource Garrott, Solciré Ailin Morales, Patricia Robles, Miriam Alejandra Montenegro, Luciana Soria, Rocio Abstract A summary of the resource. This action research study focused on contributing to Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth. The objective was to advise three local entrepreneurs in the city of Neuquén on creating and optimizing their online sales channels (e.g., through social media, e-commerce, or marketplaces) for three months, with the goal of increasing their sales by 15% through the implementation of digital marketing strategies, improved user experience, and optimized sales processes. The identified problem was the entrepreneurs' low profitability, caused by a lack of guidance and limited knowledge of digital marketing tools. A mixed-methods approach was used, combining qualitative analysis (surveys and interviews) for diagnosis with quantitative measurement of sales records for evaluation. The final results showed a 66% achievement of the SMART objective, with two of the three ventures exceeding their growth target: Santorini Lingerie (+22.16%) and Rapiperro (+15.38%). The third venture, Tejidos Noem, experienced a slight decline (-1.52%). The findings confirm that digital marketing strategies and user experience optimization are key factors for local economic growth. The partial failure underscores the need for digital consulting to be accompanied by a robust internal operational structure and a product strategy adapted to seasonality. Description An account of the resource This action research study focused on contributing to Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth. The objective was to advise three local entrepreneurs in the city of Neuquén on creating and optimizing their online sales channels (e.g., through social media, e-commerce, or marketplaces) for three months, with the goal of increasing their sales by 15% through the implementation of digital marketing strategies, improved user experience, and optimized sales processes. The identified problem was the entrepreneurs' low profitability, caused by a lack of guidance and limited knowledge of digital marketing tools. A mixed-methods approach was used, combining qualitative analysis (surveys and interviews) for diagnosis with quantitative measurement of sales records for evaluation. The final results showed a 66% achievement of the SMART objective, with two of the three ventures exceeding their growth target: Santorini Lingerie (+22.16%) and Rapiperro (+15.38%). The third venture, Tejidos Noem, experienced a slight decline (-1.52%). The findings confirm that digital marketing strategies and user experience optimization are key factors for local economic growth. The partial failure underscores the need for digital consulting to be accompanied by a robust internal operational structure and a product strategy adapted to seasonality. Publisher An entity responsible for making the resource available Universidad Nacional del Comahue. Facultad de Lenguas Date A point or period of time associated with an event in the lifecycle of the resource 2025 Subject The topic of the resource Economía Source A related resource from which the described resource is derived Durante el año 2025, la Cátedra de Inglés de la Facultad de Economía, a cargo de la profesora María Belén Martínez del Departamento de Idiomas con Propósitos Específicos, desarrolló un trabajo basado en proyectos. A lo largo del cursado, los estudiantes llevaron adelante proyectos de investigación–servicio en los que articularon sus saberes de inglés con los contenidos propios de sus carreras y con la resolución de problemáticas reales de la comunidad. El proceso incluyó la lectura y el análisis de textos académicos en inglés para la elaboración del marco teórico, la selección de un problema relevante, el diseño e implementación de una metodología de investigación, y la comparación de resultados con los aportes de autores especializados. Cada proyecto culminó con la redacción de un informe final en formato de paper, presentado en español e inglés, siguiendo una plantilla estandarizada. Type The nature or genre of the resource informe de investigación Rights Information about rights held in and over the resource Los autores License A legal document giving official permission to do something with the resource. CC-BY-NC-SA Identifier An unambiguous reference to the resource within a given context <a href="https://bibliotecadelenguas.uncoma.edu.ar/items/show/967">https://bibliotecadelenguas.uncoma.edu.ar/items/show/967</a> digital marketing economic growth informes de investigación FAEA SDG 8